Workshop 1: Social Media – The Basics
Saturday 2 April, 15:05 -16:20 (Room: MR290)
The term “social media” refers to a simple notion enhanced by a powerful set of technologies: Building communities based on personal relationships and common interests, and sharing things with them. But while setting up a Facebook page or a Twitter feed can be pretty easy, understanding the full scope and implications of these tools can be much more challenging.
In this workshop, we will discuss the basics of social media and a few of the ways in which it is being used for research, communications and outreach, and advocacy. And after some discussion, we will walk through an example or two to illustrate the potential benefits (and risks!) of deploying social media in your organization.
Faciliator: Marshall Sitten, President of the Geneva Forum on Social Change and General Partner of Flashing12 Communications
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Workshop 2: Redesigning Charity for the Digital Age
Saturday 2 April, 15:05 -16:20 (Room: MR380 Auditoire Droits de l’Homme)
We need to speed up the evolution of organisations so they are fit for the 21st century. Steve will lead and facilitate a conversation about how ‘digital’ is transformational *inside* the organisation, how social media delivers against the organisational capabilities needed, and how organisations might look different in the future. Are you ready to shape the future of your organization?
Facilitator: Steve Bridger, Builder of Bridges & Social Media Consultant to some of the UK’s biggest charities
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Workshop 3: Social Media for Social Good – How your business can increase its impact using new media
Saturday 2 April, 15:05 -16:20 (Room: MR280)
The business community has driven innovation and change in industries around the world. Today, however, it needs to leverage the power of social media to create impact in its CSR efforts in order to sustain a competitive advantage. Go beyond Facebook and Twitter to discover how effective social media strategies can create big returns on each of your bottom lines.
Facilitator: Geoff Livingston, Social Media Expert and Co-founder of Zoetica
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Workshop 4: Social Media Marketing & Fundraising For Social Entrepreneurs
Saturday 2 April, 16:30 -17:45 (Room: MR280)
Social entrepreneurship balances waging social change campaigns and an organizational need to maintain profitability. This session covers how to use social and online media in ways to meet both goals, and successfully support your social enterprise.
Facilitator: Geoff Livingston, Social Media Expert and Co-founder of Zoetica
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Workshop 5: Harnessing The Crowd – Engaging activists through social media
Saturday 2 April, 16:30 -17:45 (Room: Auditoire Droits de l’Homme MR380)
People around the world are organizing, collaborating and harnessing the power of weak ties to bring change to their communities and countries. While the dynamics of “viral organizing” are still evolving, thanks to new tools and the emergence of mobile social networks, there are some new takeaways for cause-wired activists seeking to turn slacktivism into activism.
Facilitator: Marcia Stepanek, Author, Publisher and New Media Faculty at NYU
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